​Held in the stunning region of Western Australia, RANZCOG's Annual Scientific Meeting (ASM) brought together leading minds across obstetrics and gynaecology. 

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The event was held across three days and saw over 5000 attendees. 

 

At the heart of the conference branding was a thoughtfully crafted logo, inspired by Western Australia’s state flower, the Kangaroo Paw. This unique and vibrant bloom served not only as a symbol of the host state but also as a metaphor for scientific curiosity, resilience, and the organic sharing of ideas and discovery.

 

The logo’s modular design system allowed for a flexible yet cohesive visual language across all conference materials. The adaptability further ensured consistency while allowing each element to feel fresh and tailored — whether on scientific posters, name badges, or plenary session visuals.

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