ASM
RANZCOG Annual Conference
 

 

 

The brief for the conference branding was to highlight the natural wonders of Tasmania, while reflecting the conference themes of exploration, evolution and building equitable outcomes.

 

From this, research into the Tasmania wildlife and its habitats was the next direction for brand exploration. While the landscape connected clearly to Tasmania and the essence of the brief, it lacked connection the meeting theme of exploration, evolution and equitable outcomes. 

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This is where the logomark of the Tasmanian Tree Frog was key. Frogs are natural navigators, traversing and connecting with the world around them. They naturally go through a transitional stragef from tadpole to frog. In relation to equitable outcomes. the frog represents the Aboriginal Dreamtime Story of Tiddalik. The story serves as a reminder of shared community, diverse thinking, and equitable solutions. All together, the brand identity invites the O&G community to consider where they stand, and the direction they take to navigate the future of the O&G space.